Seventies Tupperware Today’s post is about the demise of Tupperware. The 78-year-old company has filed for bankruptcy in the US and its future is looking bleak.
To be frank, I didn’t know that the business/brand was still around, but then I didn’t know that James Earl Jones was still alive at 93 … until he wasn’t anymore.
I’ll admit that I have a soft spot for Tupperware, I grew up with the stuff and even have it in my kitchen all these years later. My parents still have their Tupperware too. I am pretty sure that my mum organised a Tupperware party or two when I was a kid.
Some of my orange and yellow items from the seventies are pictured here for your enjoyment.
As another brand faces death, I am sad to see it go. Like Woolworths, C&A, Littlewoods, Debenhams, Unwins, Bejam, Rumbelows, Tandy and Wilkinson, Tupperware just didn’t have the staying power, or the connection with today’s younger generations.
It’s a sad fact that the older generations that were so familiar with the brand, and trusted it too, are diminishing in the same way as the business.
I think Tupperware was just too good really; I am still using things that were made 50 years ago and maybe that’s part of the problem. Tupperware wasn’t disposable in the way that so many things are these days. You didn’t need to keep buying replacements, and by so doing topping up the company’s coffers.
Unlike the ceramic stuff from back in the day, it’s not easy to smash and that meant a longer life than other kitchen essentials … again not great for the company’s profit and loss account.
I hope that the brand gets a reprieve. it’s not beyond doubt. Hornby lived to fight another day, maybe Tupperware will too.
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To be frank, I didn’t know that the business/brand was still around, but then I didn’t know that James Earl Jones was still alive at 93 … until he wasn’t anymore.
I’ll admit that I have a soft spot for Tupperware, I grew up with the stuff and even have it in my kitchen all these years later. My parents still have their Tupperware too. I am pretty sure that my mum organised a Tupperware party or two when I was a kid.
Some of my orange and yellow items from the seventies are pictured here for your enjoyment.
As another brand faces death, I am sad to see it go. Like Woolworths, C&A, Littlewoods, Debenhams, Unwins, Bejam, Rumbelows, Tandy and Wilkinson, Tupperware just didn’t have the staying power, or the connection with today’s younger generations.
It’s a sad fact that the older generations that were so familiar with the brand, and trusted it too, are diminishing in the same way as the business.
I think Tupperware was just too good really; I am still using things that were made 50 years ago and maybe that’s part of the problem. Tupperware wasn’t disposable in the way that so many things are these days. You didn’t need to keep buying replacements, and by so doing topping up the company’s coffers.
Unlike the ceramic stuff from back in the day, it’s not easy to smash and that meant a longer life than other kitchen essentials … again not great for the company’s profit and loss account.
I hope that the brand gets a reprieve. it’s not beyond doubt. Hornby lived to fight another day, maybe Tupperware will too.
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