I Love Marmite!
* Subject to copyright - see notice below
I love Marmite and I am not afraid to admit it. No shades of grey or fence sitting in this article!
As regular readers will know, I will write about anything and this time it’s My Mate that has provided the stimulation. Here’s my Marmite eulogy – I love Marmite because:
Like its flavour, the Marmite brand is strong; it is long established and instantly recognisable. The brand's management understands its product and has developed a proposition for it that is brilliant – why because it engages with the fans and equally with its detractors.
The love/hate proposition/presentation is perfect because the spread does genuinely polarise opinions. For example, in the Baldwin household, the love is not universally felt – the marvellous Mrs Baldwin is firmly in the ‘hate’ corner.
I can’t think of any other food brand (or any other brand for that matter) that engages with those that don’t like it in such a novel and interesting way. Mrs B. hates the product but that doesn’t stop her buying it for the rest of us, or feeling some affection for the brand!
Marmite is one of only a handful of brands that I will not accept any ‘like for like’ substitute – no other yeast spread will be entertained. This is brand utopia and that panacea is beyond the reach of many brands these days thanks to the profusion of decent own label alternatives.
It’s obviously not just me that feels so strongly - I have noticed that Marmite is even for sale in Aldi, a store well known for not stocking recognised brands. Even though Aldi is a discount type supermarket chain, Marmite is sold at much the same price there as it is in Tesco and therein is another significant strength - the brand is largely immune to price competition!
The Marmite brand is strong enough to move into other food categories where it is in effect the ingredient that differentiates the new product from its competitors – think cereal bars, cheddar cheese and chocolate – all delicious by the way!
I am looking forward to Marmite having a presence in other new categories. I’d like to taste Marmite infused beer – and surely this is possible, Marmite has been flavoured with Guinness and Marston yeast in the past, the favour really should be returned. I am used to drinking flavoured beers, think Charles Wells Banana Bread or Badger Poachers Choice (damson & liquorice). Guinness with a suggestion of Marmite could be wonderful.
Ice cream with a hint of Marmite could be just lovely too; it would surely work with chocolate or caramel. I can certainly envisage a Marmite
enhanced Cornetto!
My final food gambit, marmite curry! Some genius could surely make that work!
The Marmite brand is hip enough to be taken completely outside of its food roots and still make sales – I have a Marmite T-shirt for instance that has the ubiquitous bottle presented against a Union Jack flag – Marmite in this instance is even patriotic, part of cool Britannia!
You can accessorize your home with the brand if you are so inclined, tea pots, wall art etc. I imagine that Mini will launch a marmite themed paint job or transfer set at some point so that you can park Marmite on your drive! Seriously, I think that Marmite is actually cool enough to meet the Mini brand as an equal!
I have been on the Marmite website and have seen that you can buy Marmite branded cufflinks and now I desperately want to accessorise my double cuffs with the love/hate jars. Would that amount wearing my heart on my sleeves?
One thing that is certain is that there is no other food brand I can imagine I’d be prepared to wear to work.
Last and, if I am honest, least - Marmite’s colourway appeals tome and it really suits this site don’t you think?
Marmite rocks! I’ll accept no argument!
*The name Marmite and the Marmite logo are either owned or used under licence by Unilever Bestfoods UK Ltd and its affiliates.
Back to Review & Recommendations Home
As regular readers will know, I will write about anything and this time it’s My Mate that has provided the stimulation. Here’s my Marmite eulogy – I love Marmite because:
Like its flavour, the Marmite brand is strong; it is long established and instantly recognisable. The brand's management understands its product and has developed a proposition for it that is brilliant – why because it engages with the fans and equally with its detractors.
The love/hate proposition/presentation is perfect because the spread does genuinely polarise opinions. For example, in the Baldwin household, the love is not universally felt – the marvellous Mrs Baldwin is firmly in the ‘hate’ corner.
I can’t think of any other food brand (or any other brand for that matter) that engages with those that don’t like it in such a novel and interesting way. Mrs B. hates the product but that doesn’t stop her buying it for the rest of us, or feeling some affection for the brand!
Marmite is one of only a handful of brands that I will not accept any ‘like for like’ substitute – no other yeast spread will be entertained. This is brand utopia and that panacea is beyond the reach of many brands these days thanks to the profusion of decent own label alternatives.
It’s obviously not just me that feels so strongly - I have noticed that Marmite is even for sale in Aldi, a store well known for not stocking recognised brands. Even though Aldi is a discount type supermarket chain, Marmite is sold at much the same price there as it is in Tesco and therein is another significant strength - the brand is largely immune to price competition!
The Marmite brand is strong enough to move into other food categories where it is in effect the ingredient that differentiates the new product from its competitors – think cereal bars, cheddar cheese and chocolate – all delicious by the way!
I am looking forward to Marmite having a presence in other new categories. I’d like to taste Marmite infused beer – and surely this is possible, Marmite has been flavoured with Guinness and Marston yeast in the past, the favour really should be returned. I am used to drinking flavoured beers, think Charles Wells Banana Bread or Badger Poachers Choice (damson & liquorice). Guinness with a suggestion of Marmite could be wonderful.
Ice cream with a hint of Marmite could be just lovely too; it would surely work with chocolate or caramel. I can certainly envisage a Marmite
enhanced Cornetto!
My final food gambit, marmite curry! Some genius could surely make that work!
The Marmite brand is hip enough to be taken completely outside of its food roots and still make sales – I have a Marmite T-shirt for instance that has the ubiquitous bottle presented against a Union Jack flag – Marmite in this instance is even patriotic, part of cool Britannia!
You can accessorize your home with the brand if you are so inclined, tea pots, wall art etc. I imagine that Mini will launch a marmite themed paint job or transfer set at some point so that you can park Marmite on your drive! Seriously, I think that Marmite is actually cool enough to meet the Mini brand as an equal!
I have been on the Marmite website and have seen that you can buy Marmite branded cufflinks and now I desperately want to accessorise my double cuffs with the love/hate jars. Would that amount wearing my heart on my sleeves?
One thing that is certain is that there is no other food brand I can imagine I’d be prepared to wear to work.
Last and, if I am honest, least - Marmite’s colourway appeals tome and it really suits this site don’t you think?
Marmite rocks! I’ll accept no argument!
*The name Marmite and the Marmite logo are either owned or used under licence by Unilever Bestfoods UK Ltd and its affiliates.
Back to Review & Recommendations Home
