Angry Birds has to be one of the best ways there is to spend 69p on entertainment; or for that matter anything! Having just updated my Space app, the game is on my mind as I wonder what new delights and levels await my next visit.
I am used to spending much greater sums of money on electronic games for my son and his Nintendo 3DS and Wii. I rarely interact with either console and am not that interested in the majority of his games.
Angry Birds works for me where Pokémon, Super Mario and Sonic fail. Why? Well the birds games are simple from a concept perspective (birds versus pigs), the games are surprisingly addictive (I have three stars on every level across the standard game, Rio, Space and Seasons), because they are on my phone, I will play when I have some time to kill – particularly great for train journeys or when waiting in queues. When the Baldwin family is waiting around and the kids are getting fractious, being able to hand the phone over so that the game can be played helps ensure peace.
69p is a tiny price to pay for Angry Birds when you think that a new Nintendo DS game might cost £30. 69p goes further than the initial purchase too - your purchase monies entitle you to free programme updates – Rovio, the maker of the series of games, regularly adds new levels so your 69p gets to be even better value for money over time.
Another thing that pleases me is that Rovio has become enormously successful off the back of Angry Birds. The company is making amazing profits whilst not profiteering – the perfect balance in my opinion. Success has not come from high prices but by making something that is genuinely good and making it such good value for money that it’s hard to justify not buying it. This is innovation and market changing behaviour and it’s no wonder that some of the more established electronic gaming businesses are struggling to adjust to this new perspective.
What is amusing is that the merchandising machine behind Angry Birds is in full swing and whilst you will see things like cuddly toys, clothing, rucksacks and lunch boxes everywhere, you’d seriously struggle to find anything you could buy for 69p. I saw two Hot Wheels cars in Tesco the other day that were effectively a wheeled bird and a wheeled pig, the cost of these 97p each.
If you have a smart phone or a tablet of some sort, I can highly recommend that you go to your app store of choice and get/try Angry Birds for yourself. If you are not sure about spending 69p, you can download a free version instead. You get less when you spend nothing but hey you can have no complaints. The upgrade from free to paid for is well worth it, take my word for it.
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I am used to spending much greater sums of money on electronic games for my son and his Nintendo 3DS and Wii. I rarely interact with either console and am not that interested in the majority of his games.
Angry Birds works for me where Pokémon, Super Mario and Sonic fail. Why? Well the birds games are simple from a concept perspective (birds versus pigs), the games are surprisingly addictive (I have three stars on every level across the standard game, Rio, Space and Seasons), because they are on my phone, I will play when I have some time to kill – particularly great for train journeys or when waiting in queues. When the Baldwin family is waiting around and the kids are getting fractious, being able to hand the phone over so that the game can be played helps ensure peace.
69p is a tiny price to pay for Angry Birds when you think that a new Nintendo DS game might cost £30. 69p goes further than the initial purchase too - your purchase monies entitle you to free programme updates – Rovio, the maker of the series of games, regularly adds new levels so your 69p gets to be even better value for money over time.
Another thing that pleases me is that Rovio has become enormously successful off the back of Angry Birds. The company is making amazing profits whilst not profiteering – the perfect balance in my opinion. Success has not come from high prices but by making something that is genuinely good and making it such good value for money that it’s hard to justify not buying it. This is innovation and market changing behaviour and it’s no wonder that some of the more established electronic gaming businesses are struggling to adjust to this new perspective.
What is amusing is that the merchandising machine behind Angry Birds is in full swing and whilst you will see things like cuddly toys, clothing, rucksacks and lunch boxes everywhere, you’d seriously struggle to find anything you could buy for 69p. I saw two Hot Wheels cars in Tesco the other day that were effectively a wheeled bird and a wheeled pig, the cost of these 97p each.
If you have a smart phone or a tablet of some sort, I can highly recommend that you go to your app store of choice and get/try Angry Birds for yourself. If you are not sure about spending 69p, you can download a free version instead. You get less when you spend nothing but hey you can have no complaints. The upgrade from free to paid for is well worth it, take my word for it.
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