Adrian Baldwin
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Dreaming of a million

5/22/2014

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A website landmark of sorts was recently achieved and allowed to pass without comment (until now of course). In the time since this site was launched more than 100,000 page views have been generated (in fact the score was hit was by midnight on the 18th May).  

Or perhaps not!

Website traffic statistics are of course notoriously unreliable thanks to cookie related issues and system generated versus real person generated hit confusion. Over the last few years I have tried Weebly statistics, Google Analytics and third party counters to measure traffic; each service recorded a different score each day (possibly due to time differences between the UK and the USA, more probably not). Once I even wrote to Weebly customer services to try and understand the variations, only to be told that somewhere between Google’s figure and Weebly’s was a reasonable bet. So 100,000 hits may be 50,000 or 75,000, who knows!   

Regardless of all this, I am pleased that the effort I put into maintaining the site and creating new content is being rewarded in some way. Traffic volumes have trended upwards over time which is positive but perhaps unsurprising given that the searchable content has also gone up over time.

Over 250 articles have now been created and my site content can be found using various content search parameters. The articles that have generated the largest number of views have been my Skoda Fabia Monte Carlo review, the Hi Tec Tecs piece and the Hypersonic Experience review – the ongoing popularity of these articles is nothing to do with my family, Facebook friends or Tweets – the success of these pieces is down to organic search engine generated visits.

My next challenges are to significantly increase the traffic to my site and perhaps to think about how to monetarise it in some way - because it would be good to earn something off the back of the content/effort. Perhaps funds could be generated via product/service reviews or paid for advertising; who knows? Maybe that would just be selling out and a terrible idea! Perhaps my conversational style of writing could be useful to you or your organisation? I might not be averse to a commission or two.

Regarding the first objective though, this must be more achievable? This is something you, dear reader, could help me with. If you like, are amused, entertained, or read something that makes you reflect; tell me, leave your feedback/view point on a post or point your friends to the piece too.

I am happy to take negative feedback as well. I’d rather not be trolled, or otherwise abused, but I need my mistakes pointed out and I’d value my perspectives being challenged.

It has taken two and half years to get to 100,000 page views; I’d like to get to a million visits (and without it taking 25 years)!

And that reminds me of a song:

“Happy talk, keep talking happy talk
Talk about things you like to do
You got to have a dream, if you don't have a dream
How you gonna have a dream come true?”

I am not thinking Rodgers & Hammerstein either – Captain Sensible gets my vote!

Over and out.

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