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Fundraising at 30,000 feet – the Easyjet way!

9/4/2012

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The Baldwin family summer holiday was spent in Spain this year and we were couriered to Barcelona and back by Easyjet. Whilst there is much that I could write about the experience of flying by orange (and not all of it good), I’ll limit my comments to some wry observation about Easyjet and its fundraising priorities.

I noticed on both legs of the journey that only after the cabin crew trolley dollies had tried to sell the passengers food and beverages (the first cart), gifts/ tobacco/fragrances (separate cart), scratch cards and then onward travel cards did the possibility of donating money to UNICEF become a priority (and not that long before the flights were due to land)!

Don’t get me wrong, I applaud the airline for raising money for UNICEF but what made me reflect was that it was only after Easyjet had relieved its passengers of as many pounds and euros as it could did the subject of charity come up. Being cynical, by this point, all that the charity would benefit from was the loose change of the passengers. My view was that perhaps the charity would do better if Easyjet contributed something from every purchase made by passengers during the flight – that would amount to more than loose change but of course it would also impact profits!

I am perhaps being uncharitable as well as cynical! At least I slung into the collection all the euro coins that remained on my person – many others were obviously ‘spent up’!
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