In that ad, there is a fella on the train plugging in all his rechargeable electrical kit so as to benefit from the train company’s electricity rather than pay for his own. The key message is something along the lines of “like getting value for money, you’ll like the 99p mayo chicken burger”. If you haven’t seen the ad, you can find it on YouTube.
Anyway, I get to my desk, open my satchel, take out my laptop and charging cable and then go through this rigmarole:
- Plug PC charger into four-gang-multi-socket on desk
- Plug the other end of the charger into the HP laptop
- Plug the network cable into the HP
- Plug in the 15 pin monitor cable from my second screen into the HP
- Plug my USB headset into the HP
- Plug my USB mouse/keyboard sender unit into the laptop
- Turn the USB mouse on
- Unravel my mobile phone charger cable
- Insert USB phone cable into separate charging plug
- Plug phone charging plug into four-gang-multi-socket on desk
- Plug other end of phone charging cable into mobile phone
- Place mobile phone on desk.
- Turn laptop on and wait for it to boot up.
Like the TV ad, there is a clunk/click type soundtrack to all this action. The TV ad is only about 20 seconds long and I kid you not, it takes me about the same amount of time (and quite possibly more) to get my workstation into operating mode.
Since the burger advert aired, every morning I wonder if anyone else in the office is thinking the same thing as me as they watch me getting my shit together. I have a wry smile on my face as I go through the routine, so for any of my colleagues that read this post … now they’ll know why.
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