Marmite beer - a review
I saw a TV advert earlier in the week for Marmite beer and decided that I had to get some. The ale, brewed by Camden Town Brewery in conjunction with Marmite, is limited edition and limited in terms of availability – for example sold by Tesco but only from the Extra stores; available at Sainsbury but not at Asda.
As a Marmite fan who sought out Marmite chocolate, rushed out to buy Dynamite chilli Marmite, loves Marmite peanut butter and even has Marmite shower gel in the bathroom, I had high hopes that the beer would be something special.
I went out on my motorbike on Saturday determined to find some and scored a hit at Sainsbury in Sixfields, Northampton.
At £1.80 per 330ml can, it’s not cheap in Sainsbury though. I later went to Tesco’s large store in Hunsbury, Northampton and you could buy a four pack for £5 with a Clubcard. I paid £9 for five cans and felt that I had badly been ripped off. If you want to try some of this stuff too, I wholeheartedly recommend you seek it out at Tesco.
Yesterday evening the first can was cracked open and the tasting could begin.
Here’s my review. The beer is dark in colour and nice enough; it isn’t devoid of flavour, but there just isn’t enough Marmite about it in my opinion. It could smell better, and it could taste more authentic too. I think that Camden/Marmite missed a trick – they played it too safe. If it didn’t say Marmite on the can, or I had blind taste tested it, I would have had no idea it had anything to do with Marmite at all.
If you like a flavoursome ale, Adnams Broadside is an excellent brew and it totally outclasses Marmite beer. Guinness Export is also terrific for flavour.
The positioning for Marmite is love it or hate it – in this instance, and in my opinion, neither label applies. Marmite beer is okay, but that’s all it is. If you drink lager, you might hate it, but I can’t see a real ale or a Guinness drinker stating that they love it.
All in all, I was a bit disappointed, which is a shame.
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As a Marmite fan who sought out Marmite chocolate, rushed out to buy Dynamite chilli Marmite, loves Marmite peanut butter and even has Marmite shower gel in the bathroom, I had high hopes that the beer would be something special.
I went out on my motorbike on Saturday determined to find some and scored a hit at Sainsbury in Sixfields, Northampton.
At £1.80 per 330ml can, it’s not cheap in Sainsbury though. I later went to Tesco’s large store in Hunsbury, Northampton and you could buy a four pack for £5 with a Clubcard. I paid £9 for five cans and felt that I had badly been ripped off. If you want to try some of this stuff too, I wholeheartedly recommend you seek it out at Tesco.
Yesterday evening the first can was cracked open and the tasting could begin.
Here’s my review. The beer is dark in colour and nice enough; it isn’t devoid of flavour, but there just isn’t enough Marmite about it in my opinion. It could smell better, and it could taste more authentic too. I think that Camden/Marmite missed a trick – they played it too safe. If it didn’t say Marmite on the can, or I had blind taste tested it, I would have had no idea it had anything to do with Marmite at all.
If you like a flavoursome ale, Adnams Broadside is an excellent brew and it totally outclasses Marmite beer. Guinness Export is also terrific for flavour.
The positioning for Marmite is love it or hate it – in this instance, and in my opinion, neither label applies. Marmite beer is okay, but that’s all it is. If you drink lager, you might hate it, but I can’t see a real ale or a Guinness drinker stating that they love it.
All in all, I was a bit disappointed, which is a shame.
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