Adrian Baldwin
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Military Grade Blogging

3/13/2018

2 Comments

 
Finally, we know what caused all the fear and chaos in Salisbury and the hospitalisation of the Skripals. A Russian military grade chemical weapon known as a Novichok nerve agent was deployed in our country. Damn scary stuff.

And the nerve of the agents that carried out the poisoning on our soil! It is just about tantamount to an act of war, if the rhetoric being purveyed by our political leadership is to be believed. That’s even more worrying.

There are two scenarios; either a state sponsored assassination attempt, or even worse, the Russians have lost control of their chemical weapons stock pile.

If the Russians wanted the Skripals disposed of, surely there were more traditional methods at their disposal that would have had less scope to create an international incident. They are denying involvement of course but that feels less believable than Kim Jong-un wanting nuclear peace talks with Trump.

An unbelievable brings me to Money Supermarket (MS). Last night during a Marcella advertisement break, the latest MS TV ad was aired. It’s militarily grade too and features animated, vintage Action Men dancing to Ce Ce Peniston’s “Finally it’s happening to me”. I couldn’t believe what I was watching.

​Follow the YouTube link below and see for yourself.

Despite the gloom of impending conflict, the advert made me laugh out loud. You probably have to be male and of my generation (forty or fifty something) to fully appreciate it, but I thought the execution was brilliant. The creatives (possibly Russian) had some nerve to present Action Man in such a camp, Village People fashion (that’s never the way I saw my eagle-eyed hero), but heck it was/is funny.
  
I watched with joy, rarely have I paid so much attention to a TV ad. The helicopters, tank, Jeep and motorcycle with side car were part of my Action Man collection, I owned many of the different outfits on display (just love the astronaut). Back in the day, there was a cowboy and a red Indian Action Man costume, I am amazed they weren’t featured.

One observation, there was never a moustachioed figure, it was a full beard or nothing! In the seventies, the footballer figure had side burns but that was the only other facial hair ever presented.  But that factual inaccuracy is forgivable, creative licence in this instance is a good thing.

Military grade targeting evidenced from Money Super Market...I am so "target market”.

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2 Comments
Andrew Cursley
3/13/2018 01:41:03 pm

Yes! You must have been laughing out loud the same time as me!! Love the ad, classic action men featured, don't forget the Canadian Mountie....

Reply
Adrian
3/13/2018 01:51:30 pm

Andrew, glad you liked it, was sure you would. Flashbacks to the seventies for me - I still have a photo of us somewhere playing with our Action Men in the back garden in Bletchley. Innocent times, good times. I hope that you are well. Best regards Ade

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    Adrian Baldwin

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