Lyons Maid Superman Lolly Sticks and Me
I am stupidly excited today because I can report that I am now the owner of a complete set of Lyons Maid Superman’s Superheroes lolly sticks. 39 years after my dad binned my incomplete collection and, more recently, after seven years of periodic web site posts, an envelope came through the door today with the figures required to finish my set.
In terms of excitement, I state stupidly because I am 48 years old and we are talking about 12 five-inch strips of plastic with no intrinsic value …
… yet for me, today feels like Christmas. And that Christmas feeling isn’t the adult, low-key experience, but the kind of childlike jump-around-joy with a present (and that’s what the sticks were) that I haven’t experienced since my parents bought me a talking Action Man in the seventies, or my first Hornby trainset in the early eighties.
Over the last few weeks, the dialogue generated by the Superman ice lolly (launched by Lyons Maid in 1978) has been really interesting - lots of blog comments, contributors swapping stuff, sets being completed for other enthusiasts, and much reminiscing. To finally have a stick set for myself is wholly unexpected and quite amazing.
Like Crispin Lowery, one of the earliest contributors to my blog, I am going to find a way to display the collection so that others can enjoy it too.
I hope that the marketers and engineers that were responsible for bringing the Superman lolly to market in the first place are still around and able to appreciate that their efforts continue to generate joy all these years later. They might not have thought that a lolly would be a kind of legacy, but they might be pleased to know anyway.
And on the matter of legacies, in a recent post I mentioned that I fully expected to die before completing the stick collection, but instead, I can now report that I’ll be keeping these things until I do.
In terms of excitement, I state stupidly because I am 48 years old and we are talking about 12 five-inch strips of plastic with no intrinsic value …
… yet for me, today feels like Christmas. And that Christmas feeling isn’t the adult, low-key experience, but the kind of childlike jump-around-joy with a present (and that’s what the sticks were) that I haven’t experienced since my parents bought me a talking Action Man in the seventies, or my first Hornby trainset in the early eighties.
Over the last few weeks, the dialogue generated by the Superman ice lolly (launched by Lyons Maid in 1978) has been really interesting - lots of blog comments, contributors swapping stuff, sets being completed for other enthusiasts, and much reminiscing. To finally have a stick set for myself is wholly unexpected and quite amazing.
Like Crispin Lowery, one of the earliest contributors to my blog, I am going to find a way to display the collection so that others can enjoy it too.
I hope that the marketers and engineers that were responsible for bringing the Superman lolly to market in the first place are still around and able to appreciate that their efforts continue to generate joy all these years later. They might not have thought that a lolly would be a kind of legacy, but they might be pleased to know anyway.
And on the matter of legacies, in a recent post I mentioned that I fully expected to die before completing the stick collection, but instead, I can now report that I’ll be keeping these things until I do.
Lyons Maid Superman Lolly Sticks - Superman's Superheroes Collection
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2012 https://www.adrianbaldwin.net/lyons-maid-supermans-superheroes-ice-lolly.html
04/12/2012 http://www.adrianbaldwin.net/blog/the-sequel-to-the-supermans-superheroes-stick-story
25/02/2015 http://www.adrianbaldwin.net/blog/fantastic-plastic-perranporth-find
15/02/2017 http://www.adrianbaldwin.net/blog/first-class-ice-lolly-cool-cornwall-catwoman
10/03/2019 https://www.adrianbaldwin.net/blog/lolly-stick-happiness
13/03/2019 https://www.adrianbaldwin.net/blog/lyons-maid-supermans-superheroes-lolly-sticks-in-colour
July 2020 My stick collection framed (you may have to scroll)
Blog Library
Home
Related Posts
2012 https://www.adrianbaldwin.net/lyons-maid-supermans-superheroes-ice-lolly.html
04/12/2012 http://www.adrianbaldwin.net/blog/the-sequel-to-the-supermans-superheroes-stick-story
25/02/2015 http://www.adrianbaldwin.net/blog/fantastic-plastic-perranporth-find
15/02/2017 http://www.adrianbaldwin.net/blog/first-class-ice-lolly-cool-cornwall-catwoman
10/03/2019 https://www.adrianbaldwin.net/blog/lolly-stick-happiness
13/03/2019 https://www.adrianbaldwin.net/blog/lyons-maid-supermans-superheroes-lolly-sticks-in-colour
July 2020 My stick collection framed (you may have to scroll)
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